Research often uncovers many opportunities, usually too many to implement. Creating a roadmap with client goals and technical feasibility allows the project to progress while prioritizing next steps.

What happens when your research is too good and you're left with dozens of new features and concepts? The process of choosing what new products you should NOT attempt is a crucial strategy in keeping your brand on point and your development team focused.

Evaluating concepts based on business goals and near and far term impact can be the difference between a good product and an exceptional product.